PSPS Marketing

Case studies

Receipts. Not promises.

A look at how we've helped local home-improvement brands turn paid traffic into booked jobs.

PaintingApex Painting Co.

From inconsistent leads to $112k booked in 60 days

$112k
Booked revenue
6.2x
ROAS
−47%
Cost per lead
Challenge

Apex was running boosted posts and a single static ad with no offer. Lead quality was low and the calendar had gaps every week.

Approach
  • →Restructured account into a single CBO with 3 angle-specific ad sets
  • →Launched 7 new UGC-style creatives with a free color-consult offer
  • →Built a fast quote form replacing the long contact page
LandscapingGreenLine Landscaping

3.4x more booked estimates in 30 days

3.4x
Booked estimates
$31
Cost per lead
4.8x
ROAS
Challenge

Strong reviews, weak funnel. Their seasonal offer wasn't landing and CPL had crept past $90.

Approach
  • →Built a spring-package offer with urgency framing
  • →Tested 9 hook variants across video + static
  • →Added retargeting layer for site visitors and form abandons
RoofingNorthstar Roofing

$48k in roofing jobs from Meta in month one

$48k
Booked jobs
127
Leads
22%
Close rate
Challenge

Brand new to Meta ads after years of relying on door-knocking and referrals.

Approach
  • →Storm-damage angle paired with free inspection offer
  • →Geo-fenced campaigns around recent weather events
  • →Lead-form ads to bypass slow website

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